- INFO -
IN EVERY
DIGITAL
PROJECT AND IN EVERY BELIEF I STRIVE TO KEEP FOCUS
ON
CONCEPT AND USER EXPERIENCE.


Contact
sune-AT-smatras.dk


Links
Twitter | Blog | Behance|
Coroflot | Vimeo | LinkedIn

What
AD Campaigns - Game Design - Web Design - Interface Design - Animation - Video Editing - UX / IA.
- For web and mobile. I like digital.

Selected Clients
Gatorade - Cartoon Network - Comedy Central - USA Network - TNT - A&E - Viggle - Atlantic Records -
Courts of Denmark - The Danish Ministry of Defence - National IT and Telecom Agency in Denmark -
Copenhagen Youth Schools (DK) - Salaam (DK) - Amnesty Interanational Youth (DK).








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Salaam

Website

Brief

Salaam builds bridges and creates dialogue between cultures through film and various events. With their new site they grew from grassroot movement to be a trusted NGO, who's specialty is cross-cultural dialogue.

Role

Front-end design and UX.
- Made as part of the design team at Goodmorning Technology.

Salaam - site salaam - site salaam - site

TOP

 

 

Bioanalyst

Website

Brief

The Danish Bioanalyst needed a site that would appeal to a male audience, and grow the number of applicants. This campaign website engaged the user with testimonials, interviews, video, interactive elements and a Bioanalyst Test.

Website raised awareness and increased the number of applicants by 70%.

Role

UX, front-end design and flash elements.
- Made as part of the design team at Goodmorning Technology.


TOP

 

 

Gatorade

Game

Brief

HTML5 mobile ad for the world's best-selling sports drink, Gatorade. This game ran as a mobile ad experience when using checking in with Viggle during the 2012 NBA playoffs games. Hundreds of thousands of unique users played this experience, with an average game session that exceeded 7 minutes - this was a success.

Role

Design.
- Made at Glow Interactive.

Gatorade/Viggle - game

TOP

 

 

Cloud Computing

Video - Animation

Brief

National IT and Telecom Agency in Denmark wanted to communicat 'What is Cloud Computing' and the benefits it may have to govermental institutions. With real-time filming, animation, sound, and voice-over two informational films was made.

Role

Concept, art direction, production, editing and post.
 

Alpha Solutions

Website

Brief

A company that develops high level back-end systems for a wide variety of clients. Design a website that presents Alpha Solutions as competent, up to date business partners.

Role

Front-end design and IA.
- Made as part of the design team at Goodmorning Technology.

alpha solutions - site

TOP

 

 

Jack Luger

VIDEO - ANIMATION

Brief

Music video for Danish rap artist Jack Luger. On the track "RapDakar" Jack is racing and rapping through his city. Photos of recognizable cityscapes in Copenhagen creates a unique collage of Jacks own city.

With inspiration from stop-motion and 2D animation, the track is brought to life combining high-tempo animation and still images.

Role

Direction, collage, animation, post production.
- In collaboration with Anders Bendixen and Simon Samson.

CoolFool - game


TOP

 

 

Wife Beater

Game

Brief

Campaign game developed for Amnesty International Youth in Denmark, in the genre Serious Games. The campaign deals with the Amnesty International campaign "Stop Violence Against Women", where you as player get to feel how it is like living in a relationship full of violence.

Role

Concept development, game design, some coding and writing a game design document.
- Concept developed together with UOVO.dk.
Wife Beater - game Wife Beater - game
TOP

 

 

Cool Fool

Game

Brief

Write a thesis for my Master's Degree with the topics: Serious Games, Satire, and Creativity. Based on theory and practical hands-on the Cool Fool, a satirical game in the genre Serious Game, was conceptualized and developed. "Be yourself - don't be a CoolFool".

Role

Reading, understanding, questioning, talking, writing, creating ideas, and some coding.
CoolFool - game CoolFool - game
TOP

 

 

Swamp People

Campaign

Brief

History Channels hit TV-Show "Swamp People" tells a story about the life on the Bayou in Louisiana where gator hunting is an art form and a way to survive.

This media campaign engaged the user delivering tune-in info and compelling content using animation and gamified storytelling. Campaign utilized standard media, rich media, skins and mobile units.

Role

Creative and design.
- Made at Glow Interactive.
 - campaign  - campaign  - campaign
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